Brian Johnson, better known as Liver King, is a social media phenomenon who exploded into the fitness world with his ancestral lifestyle, raw organ-eating videos, and unapologetically extreme routines. But behind the viral beard and shredded abs lies a maze of secrets and controversy that most fans don’t see—or simply ignore.

Here are 7 lesser-known and controversial truths about the Liver King that may just change how you see him:

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1. He Lied About Being “Natty” for Years

For a long time, Liver King claimed his physique was 100% natural and built solely from ancestral eating and workouts. But in late 2022, leaked emails exposed that he was spending over $11,000/month on steroids and HGH, despite repeatedly denying it. The confession rocked his fanbase and sparked major backlash.

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2. His “Ancestral Living” Is Far From Authentic

While preaching primal life—barefoot walks, raw liver, and outdoor living—Liver King actually lives in a multi-million-dollar Texas mansion, complete with modern comforts. Critics call him out for marketing a lifestyle he doesn’t fully live.

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3. He Used Controversy to Build a Fitness Empire

The raw meat, the shirtless strolls, the outrageous takes—many of his most viral videos were intentionally outrageous marketing tactics. Behind the camera, he’s a savvy businessman who built multiple supplement companies and a brand worth millions—largely thanks to polarizing content.

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4. He Had a Scripted Persona From Day One

According to those close to him, Liver King crafted his character like a WWE wrestler—beard, grunts, primal yells, and all. The goal? Go viral, sell supplements, and become unavoidable in fitness culture. And it worked.

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5. He Struggled With Body Image and Depression

In a rare vulnerable moment, Liver King admitted that his obsession with health stemmed from a past filled with deep insecurities, self-hate, and body dysmorphia. He used extreme discipline as a coping mechanism—something many fans didn’t realize.

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6. He Was Sued for Health Claims

Liver King has faced legal threats and lawsuits over bold claims about raw meat curing illnesses and his supplements reversing health problems. These statements, while great for hype, raised red flags among health professionals—and regulators.

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7. He’s Still Growing Despite the Scandals

Despite being “cancelled” and mocked, Liver King continues to gain followers, sell products, and dominate algorithm feeds. His confession video alone gained millions of views. Love him or hate him, controversy only made him stronger—just like raw liver, apparently.